The Ek Saath campaign was launched across 27 districts of Madhya Pradesh on November 25, 2016 by the campaign's 21 partner organisations and institutions. Those who participated in the campaign were spread across educational institutions like colleges and universities as well as communities. They included both rural and urban populations. The campaig reached out to the media too extensively.
Some of the social norms that the campaign focussed upon were the following:
The campaign was launched in Bhubaneswar with a press conference in which mediapersons were brought on board and the importance of involving men and boys in gender issues discussed. The media interaction brought out the various gender social norms causing discrimination against women and girls and the role that men and boys can play in changing them.
The campaign generated a great deal of interest and succeeded in reaching out to thousands of people directly and many more through the mediums of mass communication.
Activities were held in 247 villages in the 27 districts where the MAE network has been working. As many as 67 colleges and universities participated in the campaign. A total of 358 activities were held and direct contact was made with 5543 people. Of these, 453 men and boys stepped forward and wanted to become changemakers or 'Samanta Saathis' who would work for ending gender discriminatory social norms.
The following activites were organised to reach out to people:
Mobilization Activities Detail